What is Digital Productivity and How Can a Coach Help?
When I mention that I am a digital productivity coach, people always wrinkle their eyes a little bit, some even tilt their head to one side trying to fully process its meaning. I think my Aunt Nan summed up the confusion best when she posted on my new Facebook business page, “what is that?” Well, for my Aunt Nan and all the others that we afraid to ask, here is my answer.
The idea of digital productivity in an innovative topic that has yet to be fully defined. If you were to google “digital productivity”, you would find hundreds of thousands of results discussing various apps to help you be more productive. You might even see results about the Digital Workplace and the emergence of employees and businesses blurring the lines of traditional work hours and locations. But just because you have a digital office and downloads some apps, doesn’t mean you are being digitally productive.
As a software trainer/consultant for over 25 years, in a variety of fields, I have had the opportunity to lean over the shoulders of thousands and thousands of users; individuals in administrative roles all the way to executives, and observe their computer habits and skills. I’ve watched them work on or try to find files, handle emails, schedule and track meetings, and even navigate from application to application. And while each one of them manage to complete whatever task they there trying to accomplish, I would have to say many went “old school” and used the most inefficient technique possible. While they weren’t technically doing things wrong, the extra steps and clicks they used, in some cases, took more time and effort then the task itself did.
Why is that? Most people don’t have time to research, test and learn every new feature and function introduced. Or learn about every new type of app brought to market. So, they develop a "best you can do" approach and a lot of make-do techniques, put their head down, and get their job done unaware that there is a faster, better way.
That’s where digital productivity comes in. Digital productivity focuses how well we use the technology that we have access to; how we make our laptops, smart phones, and tablets- and the all applications we use on them - work for us in the most efficient way possible. For every user, the point of productivity begins when we turn on the device and is measured by the amount of effort, time, and even sanity, it takes to complete any given task.
Why a Coach? Have you ever been to a conference, training session or even watched a YouTube video and learned so much that you really wanted to implement? But things at work get too busy and you don’t have time to step-up, figure out, built in processes and put it all into action. We’ve all been there. As a digital productivity coach, I help my clients identify and implement digital solutions for current paper or physical processes, integrate into their workflow the most up-to-date, time-saving features and functions relate to common applications, and develop strategies to maximize the way they use their digital tools.
I think my aunt Nan would be pleased as punch to please to know all this, and I hope it helps you to begin to think about improving your own digital productivity in 2018!